Demand generation builds the desire for your product before a lead ever fills out a form.
Lead generation captures hand-raisers but demand generation creates them.
Inbound marketing is one part of demand gen; we use content, creative and positioning to reach the right people, at the right stage, with the right message to move them toward a specific action.
Demand Generation for the Bold.
Sidi.io is your on-switch for untapped revenue - built for brands that refuse to fade away.
So, are you bold enough?
Intelligently Crafted Outcomes
Demand Generation
Measurement & Optimization
AI-Supported Efficiency
We build structured, predictable pipelines for growth. Powered by storytelling, content and creativity, our carefully crafted campaigns speak directly to your audience to drive the right outcome.
We use intelligence to focus media spend where it matters most, honing in on what works and eliminating what does not. We invest every advertising dollar with purpose.
We turn data into clarity. Every campaign is measured, analyzed and refined to maximize performance; and we share our insights openly with our clients.
Bold Principles
From our inception in 2016, through the challenges of 2020 and into today, our philosophy has remained unchanged: lead with curiosity, act in our clients’ best interests, and deliver world-class results by blending data-driven clarity with a deeply human approach.
Pipeline Doesn't Happen On Its Own...It's Engineered.
Our Demand Operating System (DOS) blends human insight, strategic structure, measurement, intelligence, and tools into one unified model for predictable growth. This is our commitment to your success.
We Drive Results By Turning Insights into Demand
The Objective
Fence-All, an established Ottawa fencing company, faced the challenge of boosting lead volume for both their core fencing services and their growing deck division, while needing to optimize cost efficiency and search visibility. Our primary goal was to generate high-volume, high-quality leads that converted cost-effectively, particularly during their crucial spring-to-summer seasonal peak.
The Strategy
We implemented a multi-channel strategy across Google Ads, Meta Ads, and SEO, carefully timing the major ad push to align with the peak buying season (March to May). A key focus was developing specialized campaigns with distinct messaging for "Deck" and "Fence" services, ensuring the right audience was targeted (homeowners, pool/pet owners) with highly relevant creative and search terms.
The Results
The targeted strategy successfully transitioned and optimized their accounts, delivering massive growth and efficiency. We generated over 7,281 new leads for their services in the year. Efficiency surged, as the Cost-Per-Result dropped by 23.5% on Google Ads and 27.8% on Meta Ads. Overall website and landing-page engagement also improved, with Page Views increasing by 42.2%, confirming the success of the high-intent traffic strategy.
+7,281
+363%
+42.2%
Annual Net New Leads
Google Ads Conversion Rate
Page View Increase
+615
The Objective
Mindfield, a national recruitment firm, partnered with us to overcome the challenge of recruiting specialized frontline talent at scale using traditional methods. The primary goal was to build a predictable, cost-efficient pipeline of qualified candidates, targeting efficiency between $50 and $100 CPL (Cost-Per-Lead).
The Strategy
We deployed a multi-channel Meta-based strategy centered on identity-driven, human-focused creative to encourage strong self-identification and engagement among niche talent segments. The campaign included A/B testing of conversion pathways, finding that on-platform Instant Lead Forms delivered superior results compared to custom landing pages.
Qualified Applicants
$35.70
Average Cost Per Applicant
$14.99
Optimized Cost Per Applicant
The Results
The strategy delivered a powerful, scalable pipeline, generating 615 leads in the initial period. The campaign proved highly cost-efficient, achieving an overall Average CPL of $35.70, significantly undercutting the client's $50–$100 target. We also drove peak efficiency with CPLs as low as $14.99. This successful alignment of targeted media and specialized creative established a high-performing digital recruitment model.
Frequently Asked
Questions
What is demand generation, and how is it different from lead generation or inbound marketing?
What digital-marketing metrics and KPIs will you track for my campaigns?
We track what actually impacts revenue. Conversion rates, CPA (cost per acquisition) audience quality, and return on ad spend are examples of how we measure success for our clients.
We use many different micro-metrics to inform our campaigns and to optimize performance.
Everything we measure ties back to your growth objectives.
How do you measure ROI and share insights with clients?
We calculate ROI using real business outcomes, not guesswork.
Every campaign is monitored, analyzed and translated into clear insights, what worked, what didn’t, and what we’re doing next.
You always know where your money went and what it produced
Which tools, technologies and platforms do you use to run and optimize campaigns?
The mix changes based on your business, not the other way around. Examples include, Google, LinkedIn, Meta, advanced analytics tools, AI-assisted optimization, and your CRM.
Our Demand Operating System ensures the right tools do the right job.
How do you stay up to date with industry trends and best practices?
We test constantly, analyze our own data, and stay plugged into evolving platform changes.
Instead of chasing trends, we adopt what proves effective and discard what doesn’t.
How soon can I expect to see results from a demand-generation campaign?
In some cases demand-generation campaigns can produce early signals in weeks; sustainable demand typically compounds over 60-120 days as your system strengthens.
Based on your industry, product and/or service, we will provide a reasonable estimation before we begin.
How much involvement is expected from me, and who will be working on my account?
We handle the heavy lifting.
You stay involved at the strategic checkpoints, we handle the execution.
You’ll work with a team who knows your business, communicates clearly, and treats your money like it’s our own.
Do you use AI or automation to improve efficiency and reduce wasted ad spend?
Yes - intelligently.
AI helps us reduce waste, spot patterns faster and optimize campaigns more efficiently.
But humans make the decisions.
This balance ensures no overspend, tighter targeting and smarter allocation.
We have also devised and implemented our own proprietary AI system that protects your budgeted media spend. No over or under spending!
How do you balance data-driven decisions with creativity and human connection?
Data tells us what’s working.
Humans decide why it matters and how to evolve it.
We are known for mixing analytical rigor with creative thinking and real empathy - the combination that consistently drives meaningful demand.
What pricing model do you use, and how are contracts structured?
Our pricing is simple: one retainer plus your ad spend.
The retainer scales only when your ad spend increases into the next tier.
This keeps everything transparent, predictable and aligned with your goals.
Grow Your Business
demand@sidi.io
1-844-777-7434